A Whole New Kind of Clean
There’s clean — and then there’s Total Clean. That feeling of a refreshed mouth, squeaky-clean teeth, and the confidence to smile without hesitation? That’s what oral care should deliver, every single time.
Because oral care isn’t just about brushing away what you ate — it’s about protecting what matters. Your gums. Your breath. Your smile. And most of all, your confidence. That’s where Colgate Total comes in — a clinically proven, sensorial experience that goes beyond the surface.
Total Protection That Lasts Beyond the Rinse
We don’t often think about what happens after brushing. But that’s exactly when oral bacteria start making a comeback. Colgate Total, powered by its Active Prevention technology, continues working long after you brush and rinse — delivering 24-hour antibacterial protection¹ against 8 top oral care issues, including:
- Cavities
- Gum problems
- Plaque
- Tartar buildup
- Bad breath
- Enamel erosion
- Tooth sensitivity
- Staining
It’s more than just a toothpaste — it’s a complete experience. A refreshing clean you can feel immediately, and clinically proven to provide antibacterial protection you can trust. The result? Less worry, and healthier smiles.
The Science You Can Feel: Sensorial Experience that Works
Science isn’t always about numbers — sometimes, it’s about sensation. Every Colgate Total variant is crafted to deliver a unique brushing experience, from the richness of the foam to the cooling burst of mint. Take these two variants for example —
Charcoal Clean
If you love that ultra-fresh, “just got a full dental workup” kind of clean, Charcoal Clean is your go-to. With its creamy foam and that unmistakable cool, it dives deep into every corner of your mouth, flushing out bacteria like it means business. No grit, no harshness — just a satisfyingly thorough clean that leaves you feeling like you could star in a toothpaste ad.
Sensitivity + Gum Health
More of a gentle soul? We’ve got you. Sensitivity + Gum Health brings a soft, pillowy foam and a subtle minty touch that’s perfect if you’re starting to notice a little extra tenderness or just want a calmer brushing experience. Soothing, comforting, but still getting the job done.
That sensorial satisfaction matters more than you think. When brushing feels just right and leaves your mouth squeky-clean, you’re more likely to do it consistently. And that’s a win for both your routine and your results.
Not Just a Toothpaste — A Total System for Total Clean
Real oral health isn’t just about one product — it’s about a complete system. The Colgate Total toothpaste, toothbrush, and mouthwash are designed to work together — and when used as a full routine, they’re proven to be 15x more effective² at fighting the root cause of oral care issues.
Brushing, rinsing, and flossing may seem basic — but together, they help break the bacteria cycle that leads to plaque, gum problems, and bad breath. It’s not just clean; it’s Total Clean.
A Smile You Can Trust, Backed by Science
There’s something powerful about brushing your teeth and knowing it’s doing more than just freshening your breath.
When your mouth feels clean — and is protected round-the-clock — that’s Total Confidence.
So whether you’re starting your day, ending a meal, or winding down before bed, choose a toothpaste that does more than clean. Choose one that prevents, protects, and performs — day in, day out.
Choose Colgate Total.
Feel the clean. Trust the science. Smile with confidence.
So wait no more, get yours now from retailers, pharmacies, and supermarkets nationwide! You can also shop online via Colgate’s official stores:
Shopee: Colgate Official Store Online | Shopee Malaysia
Lazada: Colgate Palmolive Official Store in Malaysia
2x daily brushing with 4 weeks of continued use
common oral issues caused by bacteria buildup such as gum problems, cavities and tartar. Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and ordinary manual toothbrush, with 1 week continued use
