When you think of Heineken, images of laid-back evenings, socializing, and leisurely sipping may come to mind. However, there’s more bubbling beneath the surface of this iconic brand. In a surprising twist, Heineken Malaysia Berhad has uncorked a wellness revolution within its organization with the launch of “Heineken Cares 2022” on December 15, 2022.
The program kicked off with a Health Carnival that transforms the workplace into a hub of health-conscious activities. Heineken extended a warm invitation to multiple local brands, turning its premises into a wellness wonderland offering health screenings, engaging games, and enlightening health education.
The carnival took an exciting turn with BookDoc, bringing a challenge that had employees on their toes—stamp collecting by visiting various booths to unlock freebies at the BookDoc booth, all powered by the BookDoc app. Suddenly, a corporate setting transformed into a vibrant carnival, promoting health in the most unexpected yet delightful ways.
Brewing a Culture of Health: Heineken and BookDoc’s Dynamic Duo
Building on the triumph of the Health Carnival, Heineken joined forces with BookDoc to craft a monthly virtual challenge that pulsates with energy. On March 8, 2023, the Heineken office witnessed a transformation as BookDoc set up a booth, urging employees to dive into the virtual challenge realm by downloading the BookDoc app. The objective is to keep Heineken’s workforce on their toes and ready for the exciting virtual challenges ahead.
The on-site BookDoc setup wasn’t just about downloads; it was a celebration of well-being. Employees were enticed with multi-games and tantalizing freebies, adding a dash of fun to the pursuit of a healthier lifestyle. A mere 2000 steps a day became a gateway to a world of rewards—a step in the right direction for fostering wellness.
Heineken Malaysia Berhad didn’t stop at the surface; they delved deep into the realm of employee health and well-being. Teaming up with BookDoc and its cutting-edge application, Heineken has brought the power of wellness to the fingertips of its employees. It’s not just about brewing beer; it’s about brewing a culture of health and vitality within the organization.
In a world where corporate wellness is gaining momentum, Heineken stands out as a pioneer, toasting not just to the success of their beverages but also to the health and happiness of their team. Let’s raise a glass to Heineken and BookDoc, the dynamic duo that’s crafting a workplace where well-being isn’t just encouraged—it’s celebrated. Here’s to a spirited journey into corporate wellness!
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